Our Privacy Policy

Introduction

Armada Marine USA itself and through its affiliates (collectively “Armada”, “us”, “our” or “we”), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy (the “Policy”).  

This Policy applies to information we collect:

• On this Website.
• In email, text, telephone, and other electronic communications between you and us.
• When you communicate with us via mail, in writing, or in person.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
• From third parties that identifies or may reasonably be linked to an identifiable person.

It does not apply to information collected by:

• Any third party (including our affiliates and subsidiaries), including through any application or content that may link to or be accessible from or on the Website. 
• The job application process or information shared with us from employees or independent contractors.

This Policy is incorporated by reference into the Terms of Service to which you agreed upon entering the Website, registering with us, requesting a quote, or signing up for or utilizing our products or services. Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree to this Policy you are prohibited from accessing or using this Website, communicating with us, or using our services. This Policy may change from time to time. Your continued use of this Website or our services after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates. 

Information by which you may be personally identified or which identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked to you is described in this Policy as "Personal Information." 

This Policy explains the following topics:

• Children Under the Age of 16
• Information We Collect About You
• How We Collect Information
• Cookies and Automatic Data Collection Technologies
• Third-Party Use of Cookies and Other Tracking Technologies
• Categories of Third Parties
• How We Use Your Information
• Disclosure of Your Information
• Choices About How We Use and Disclose Your Information
• Accessing and Correcting Your Information
• Your California Privacy Rights
• Data Security
• Changes to Our Privacy Policy
• Contact and Opt-Out Information
• Sole Statement

Children Under the Age of 18
Our Website, and related marketing activity, is not intended for, directed to, or is it likely or regularly accessed by children under 18 years of age.  The Website is intended to permit those over the age of 18 to view information about our products and services and contact us. No one under age 18 may provide any information to or on the Website. We do not knowingly collect Personal Information from children under 18. We also do not knowingly sell or share for cross-context behavioral advertising purposes the Personal Information of children under 18 years of age. If you are under 18, do not use or provide any information on this Website or on or through any of its features, register on the Website, make any purchases through the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us by clicking on the "Contact us" link on the Website you are visiting.

Information We Collect About You
We may collect, use, store and transfer several types of information from and about users of our Website which we have grouped together as follows:

• Identity Information such as first name, maiden name, last name, username, social media identifier or similar identifier.
• Contact Information such as billing address, delivery address, email address and telephone numbers.
• Financial Information such as bank account and payment card details.
• Transaction Information such as details about payments from you and other details of products and services you have purchased from us.
• Technical Information such as internet protocol (IP) address, your login data, browser type and version, device id, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
• Profile Information such as your username and password, purchases or orders made by you, your interests, survey responses, reviews and testimonials and preferences.
• Usage Information such as information about how you use and got to our Website.
• Marketing and Communications Information such as your preferences in receiving marketing from us and our third parties and your communication preferences including language preferences.
• Vehicle Information such as hull identification number (HIN), make, model, year.
• Audio/Visual Information such as call recordings, images and videos.

We also collect, use and share Aggregated Information such as statistical or demographic information for any purpose. Aggregated Information could be derived from your Personal Information but is not considered personal data by law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage information to calculate the percentage of users accessing a specific feature of the Website. However, if we combine or connect Aggregated Information with your Personal Information so that it can directly or indirectly identify you, we treat the combined data as Personal Information which will be used in accordance with this Policy. 

We do not knowingly collect the Personal Information of individuals located in the European Economic Area, Switzerland, or the United Kingdom. If you believe we might have collected the Personal Information of an individual located in the European Economic Area, Switzerland, or the United Kingdom, please contact us by clicking on the "Contact us" link on the Website you are visiting.

How We Collect Information
We use different methods to collect data from and about you including through the following means.

Direct Interactions. The information we collect on or through our Website or when you interact with us, including, for example:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our services, or requesting a quote or further services. We may also ask you for information when you report a problem with our Website.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Details of transactions you carry out with us and of the fulfillment of your orders. You may be required to provide financial information before placing an order.
• Your search queries on the Website.
• Records of calls and other communications you engage in with our staff.

Third Parties or publicly available sources. We may receive information about you if you visit other websites employing our cookies or from third parties including, for example business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, data brokers or aggregators. 

Automated technologies or interactions. As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions and patterns as specified above. We collect this information by using cookies and other similar technologies (see Cookies and Automatic Data Collection Technologies).

Cookies and Automatic Data Collection Technologies
Our Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps us deliver a better and more personalized service when you browse our Website. It also allows us to improve our Website by enabling us to:

• Estimate our audience size and usage patterns.
• Store your preferences so we may customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (“behavioral tracking”). 

Certain internet browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference-based advertising purposes ( "Do Not Track Notice"). Some browsers are, by default, set to provide a Do Not Track Notice, whether that reflects your preference. Please note that with respect to our Website, we do not take any action based on browser based Do Not Track Notices, unless required to do so by law; however, such policy of taking no action may be changed or updated from time to time without notice.

You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, certain parts of our Website may become inaccessible and certain features may not work correctly. Unless you adjust your browser settings to refuse cookies, our system will issue them. 

Certain features of our Website may use Flash cookies (local stored objects) instead of browser cookies to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies and browser cookies use different management tools and you must manage their settings separately.

Our Website pages and e-mails may contain web beacons (small transparent embedded images or objects, also known as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or email readers, or to compile other similar statistics such as recording Website content popularity or verifying system and server integrity.

We may use third-party tools to monitor and record interactions with our Website. These tools may record your mouse movements, clicks, and/or keystrokes. We use information from these tools to better understand how users interact with your Website and enhance the user experience. By using our Website, you consent to our use of these recording tools. 

Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website.

The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content, and/or improve the quality of your website experience, the performance of our advertisements, facilitate engagement with you and display information to you. 

We also share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with them.  Some of these partners return an online identification code that we may store in our first-party cookie for our use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based aka targeted aka behavioral advertising.

We do not control third parties’ tracking technologies or how they may be used.  If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. 

Categories of Third Parties

The categories of third parties to whom Armada discloses Personal Information include the following: Media Distribution Vendors, Social Media Platforms and Website Traffic Funnels.  Armada does not disclose any sensitive Personal Information to third parties.  The category of Personal Information and why Armada discloses such Personal Information to the third parties is as follows.

Category of Personal Information	Examples	Disclosures
A. Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.	Service Providers.  We disclose this category of personal information with our service providers. Third Parties. Media Distribution Vendor: We disclose this category of personal information with our Media Distribution Vendors to deliver targeted advertising and measure cross channel customer conversion. Armada provides name, device, browser information, IP address and email address.  This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. Social Media: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users.  Armada provides hashed personal identifiers such as email address. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws.
B. Personal Information listed in California Customer Records statute (Cal. Civ Code 1798.80(e))	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.  Some Personal Information included in this category may overlap with other categories.	Service Providers.  We disclose this category of personal information with our service providers. Third Parties. Media Distribution Vendor: We disclose this category of personal information with our Media Distribution Vendors to deliver targeted advertising and measure cross channel customer conversion. Armada provides name and email address. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws. Social Media Platform: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users.  Armada provides hashed personal identifiers such as email address.  This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws.
C. Protected classification characteristics under California or federal law	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	We do not collect this category of personal information
D. Commercial Information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Service Providers. We disclose this category of personal information with our service providers. Third Parties. Website Traffic Funnel: We disclose this category of personal information with our Website Traffic Funnel vendor category of Vendor helps funnel traffic to Armada website.  Armada provides hashed transaction information to the vendor such as order ID number. This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws.
E. Biometric Information	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	We do not collect this category of personal information
F. Internet or other similar network activity	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.	Service Providers. We disclose this category of personal information with our service providers. Third Parties. Media Distribution Vendor: We disclose this category of personal information with our Media Distribution Vendors to deliver targeted advertising and measure cross channel customer conversion. Armada provides device, browser information, interaction data (Clicks, scrolls), and session data (time and date visited, referring URL). This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws.  Social Media Platform: We disclose this category of personal information with our Social Media Vendors to deliver targeted advertisements to social media users.  Armada provides browsing device, browser information, interaction data (Clicks, scrolls), and session data (time and date visited, referring URL).  This may qualify as a sale (or sharing for targeted advertising purposes) under certain privacy laws.
G. Geolocation data	Physical location or movements.	We do not collect this category of personal information
H. Sensory Data	Audio, electronic, visual, thermal, olfactory, or similar information.	Service Providers. We disclose this category of personal information with our service providers. Third Parties. We do not disclose this category of personal information with third parties.
I. Professional or employment related information	Current or past job history or performance evaluations.	We only collect this category of personal information for job applicants and employees.
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	We only collect this category of personal information for job applicants and employees
K. Interferences drawn from other Personal Information	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	We do not collect this category of personal information

The categories of third parties listed above do not include vendors who process Personal Information strictly on our behalf in order to provide services to us excluding targeted advertising (“service providers”). Service providers may be used in many aspects of our business including, without limitation, marketing, advertising, fulfilling services to consumers and businesses, business analytics, information technology, legal and regulatory compliance, accounting, and facilities management. In the past twelve months, we may have disclosed any category of Personal Information with any of our service providers. 

How does this site use Google services?

We use Google Analytics first-party "cookies" and the DoubleClick and other partner third-party "cookies" for reporting and advertising. These first- and third-party cookies are used together to help us better understand your interests and online behavior in an aggregate and anonymous form. The Google Analytics first-party "cookies" are used to compile statistical information and reports on aggregate visitor activity on our Website. We use third-party cookies to enable Google Analytics demographics and interest reporting, which allows us to understand, in aggregate, the age, gender, and interests of our visitors. In addition to this, we use first- and third-party Google Analytics, DoubleClick and other partner "cookies" for remarketing. Remarketing allows our ads to be delivered to visitors on other third-party websites after they leave our Website. This advertising directly relates to offers that may be of interest to you based on your prior Website visit. None of the data we collect from first- and third-party "cookies" can be linked to an individual person nor is this data able to personally identify any visitor to our Website. 

If you would like to opt out of Google Analytics tracking, you may do so by installing the Google Analytics opt-out browser add-on that can be found here. https://tools.google.com/dlpage/gaoptout

How We Use Your Information
We use information that we collect about you or that you provide to us, including any Personal Information:

1. To present our Website and its contents to you.
2. To provide you with information, products, or services that you request from us or that we think may be of interest to you.
3. To fulfill any other purpose for which you provide it.
4. To provide you with notices about your account.
5. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
6. To notify you about changes to our Website or any products or services we offer or provide though it.
7. To comply with legal requirements and contractual obligations with others.
8. To take steps we deem necessary to protect, defend, and enforce our rights and the rights of others.
9. To conduct research, analytics, and development activities to enhance our marketing, advertising, products, services, and business processes.
10. In any other way we may describe when you provide the information.
11. For any other purpose with your consent.

Disclosure of Your Information
We may disclose aggregate information about our users, and information that does not identify any individual, without restriction. 

We may disclose Personal Information that we collect or you provide as described in this Policy:

• To our subsidiaries and affiliates.
• To business partners, contractors, service providers, and other third parties we use to support our business and who obligated to keep Personal Information Confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all Armada's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Armada is among the assets transferred. 

We may also disclose your Personal Information:

• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Armada our customers, or others.

We do not sell personal information for any monetary consideration, but we may share Personal Information with advertising platforms (including social media companies) and data aggregators/brokers for targeted advertising purposes. In the past twelve months, we have shared identity, contact, technical, and usage information with such companies for targeted advertising purposes, improving the quality of your website experience, the performance of our advertisements, facilitate engagement with you and display relevant information to you.  Certain State Privacy Laws may classify our use of some of these services as "selling" or "sharing" your personal information to or with third parties that provide the services (e.g., advertising services).   

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates, or plug-ins enabling third-party features. If you follow a link to any third-party website or engage a third-party plug-in, please note that these third parties have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties. 

• How to submit requests. To exercise your rights described above, please submit a verifiable consumer request to us by contacting us.
• Who may submit requests. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. You may designate an authorized agent in writing to make a request on your behalf.  
• How often can you submit requests. You may only make an Access request twice within a 12-month period.  
• How we verify and respond to requests.  
  • Your request must be verifiable. That means that you, or your authorized agent, must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized agent of that person with written permission from the consumer or a power of attorney to act on their behalf. 
  • We may verify your request: 
    • Through our existing authentication practices for your password-protected account with us, if you have one. Making a verifiable consumer request does not require you to create an account with us, if you do not make a request through an account with us. 
    • If you do not have a password-protected account with us, we may require you to provide certain information such as first name, last name, phone number, service address, and/or invoice number to verify your identify.  
    • Regardless of whether or not you have a password-protected account with us, if we believe it is reasonable in order to protect your information from unauthorized access, disclosure, or deletion, we may require you to verify additional pieces of information and/or sign a declaration under penalty of perjury verifying your identity and request.
  • Your verifiable consumer request must also describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. 
  • We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. 
  • We will only use Personal Information provided in a request to verify the requestor's identity or authority to make the request and fulfill or deny the request. We may retain Personal Information provided in connection with your request for at least two (2) years as required by law. 
  • Response Timing and Format. 
    • We will acknowledge receipt of your request within ten (10) business days from its receipt. 
    • We endeavor to respond to a verifiable consumer request within forty-five (45) days from its receipt. If we require more time, up to a maximum of ninety (90) days from receipt as provided by law, we will inform you of the reason and extension period in writing. If you are a Connecticut or Virginia resident, then the maximum time to respond is sixty (60) days from its receipt. 
    • If you have a password-protected online account with us, we will deliver our written response to that account. If you do not have a password-protected online account with us, we will deliver our written response by mail or electronically, at your option.  
    • The response we provide will also explain the reasons we cannot comply with a request, if applicable. If you requested a copy of the specific Personal Information we have on file about you, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

We will not discriminate against any consumer for exercising their privacy rights as allowed by law. 

 Your California Privacy Rights
California’s "Shine the Light" law (Civil Code Section § 1798.83) permits users of websites that are California residents to request certain information regarding a website operator’s disclosure of Personal Information to third parties for their direct marketing purposes. We do not disclose Personal Information to third parties for those third parties to use for their own direct marketing purposes.
California residents may also have additional Personal Information rights and choices. Please see our California Privacy Policy for more information.

Data Security
We have implemented measures reasonably designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we take reasonable steps to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website or across any electronic network. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or in any electronic network. 

Changes to Our Privacy Policy

Any changes to this Policy will be posted on this page of the Website and you should frequently check this page for updates. 

Contact Information
You may contact us if you have questions or comments about our Policy.

Sole Statement
This Policy as posted on this Website is the sole statement of our Policy with respect to the subject matter herein, and no summary, modification, restatement or other version thereof, or other privacy statement or policy, in any form, is valid unless we post a new or revised policy to the Website. However, if you have assented to an agreement, electronically or otherwise, setting forth modifications and/or additions, explicitly or implicitly, to this Policy or a successive Policy, then such other agreement and this Policy must be read together.  Such other agreement will control in the event of a conflict with this Policy.